How Polls Pass CNN’s Quality Review
This list of 16 questions that CNN will ask before they are willing to publish your polling data is worth reading because somebody at CNN clearly knows their stuff. It is far better than anything I...
View ArticleWhy You Need Designer Data
One luxury of doing primary research is that you can get data perfectly tailored to the problem you need to solve. Primary research allows you to design how data will be elicited, and how, exactly,...
View ArticleThe Rigors of Good Research: Three Examples from Thought Leadership
One of the biggest challenges Versta Research faced during the first year of COVID-19 was a huge and puzzling spike in the amount of fraud on research panels. We saw many organizations falling victim...
View ArticleFive Research Lessons from the Pandemic Years
Last week we published the Spring 2023 Versta Research Newsletter which offers our feature article on Five Research Lessons from the Pandemic Years. It documents the dramatic shifts that COVID-19 has...
View ArticleJournalist Tips on How to Communicate PR Surveys
On Monday I received media training from one of the research industry’s top professional organizations: The American Association for Public Opinion Research (AAPOR). They hired Brenda Foster, a career...
View ArticleTwo Ways to Find Data for a PR Story
In an article published some years ago entitled Data-Driven Journalism, Walker Sands, a Chicago-based marketing and PR agency, outlined two ways to get media placement for your company or your client...
View ArticleHere’s Why Silly Surveys Are Actually Dangerous
Silly surveys, in all their forms, have long been a thorn in the side of authentic, truth-seeking research. When I see silly surveys, I roll my eyes and complain (to anyone who will listen) about the...
View ArticleWriting for Journalists and High-Level Executives
Clients tell us that one of the biggest challenges they face is writing great research reports. There is the overwhelming difficulty of turning data into stories — making sense of volumes of data...
View ArticleOptimize Your PR—Don’t Do Silly Surveys
We are strong advocates of using surveys for public relations outreach. Commissioning surveys that answer interesting questions to help drive news stories and other types of communication can build a...
View ArticleWriting Successful Omnibus Survey Questions
Choosing an omnibus survey can be a simple approach to getting survey data, because it is usually inexpensive and fast, and involves asking just a few questions. But there is sometimes a downside to...
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