Focus on Solutions in PR Surveys
A public relations client early in my career gave this assessment of my work: “Joe is strong at highlighting problems, but what I really care about is solutions.” That was many years ago, after I...
View Article4 Things to Ponder Before Choosing an Omnibus Survey
Versta Research fields omnibus surveys, and we often recommend such surveys for our clients. But omnibus surveys do no not always save money or offer the insights that are needed, and so we often...
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The Quirk’s Deck
Thank you for your interest in our July 16, 2020 presentation at the Quirk’s Event! Here is the deck we used for that presentation. Feel free to download and circulate. Soon, we will have a full video...
View ArticleHow to Use Surveys for Thought Leadership on a Shoestring Budget
If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use...
View ArticleWhy You Need Designer Data
One luxury of doing primary research is that you can get data perfectly tailored to the problem you need to solve. Primary research allows you to design how data will be elicited, and how, exactly,...
View ArticleThe Rigors of Good Research: Three Examples from Thought Leadership
One of the biggest challenges Versta Research faced during the first year of COVID-19 was a huge and puzzling spike in the amount of fraud on research panels. We saw many organizations falling victim...
View ArticleFive Research Lessons from the Pandemic Years
Last week we published the Spring 2023 Versta Research Newsletter which offers our feature article on Five Research Lessons from the Pandemic Years. It documents the dramatic shifts that COVID-19 has...
View ArticleJournalist Tips on How to Communicate PR Surveys
On Monday I received media training from one of the research industry’s top professional organizations: The American Association for Public Opinion Research (AAPOR). They hired Brenda Foster, a career...
View ArticleTwo Ways to Find Data for a PR Story
In an article published some years ago entitled Data-Driven Journalism, Walker Sands, a Chicago-based marketing and PR agency, outlined two ways to get media placement for your company or your client...
View ArticleHere’s Why Silly Surveys Are Actually Dangerous
Silly surveys, in all their forms, have long been a thorn in the side of authentic, truth-seeking research. When I see silly surveys, I roll my eyes and complain (to anyone who will listen) about the...
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